Supervision of pharmaceutical marketing

Pharmaceutical marketing is not just about sales promotion; another important task is to ensure the correct use of medicines. Medicines must not be marketed in a haphazard manner to a vague target audience. The pharmaceutical industry is aware of its responsibilities –  marketing is covered by the industry’s own Code of Ethics which complements the legislative regulations. 

The Code is based on the medicine, consumer and competition legislation, as well as on the international norms regulating pharmaceutical marketing. Breach of the Code may lead to considerable sanction payments.

The Supervisory Commission for the Marketing of Medicinal Products guides and monitors the compliance with the Code. The members of the Commissions' control bodies are impartial experts in the fields of medicine, law, pharmacy and marketing.

Click here to read more:
PIF Code of Ethics (pdf)

More information:
Laura Labart, Senior Advisor,, tel. +358 40 7477 620
Jaakko Laurila, Senior Advisor,, tel. +358 40 776 3031
Tarja Udd, Assistant,, tel. +358 40 840 3070